Faculty Associates

  • Dr. Rashmir Balasubramaniam,
    Professor, Bainbridge Graduate Institute, USA.

    Rashmir Balasubramaniam is founder and CEO of Nsansa, a firm that advises entrepreneurs, intrapreneurs and organizations in creativity, entrepreneurial thinking, leadership and market-based solutions for realizing transformational, system-wide social and environmental impact. She is a visionary and passionate leader, speaker, facilitator and coach with wide-ranging expertise across the public and private sectors.
    Rashmir is an Adjunct Faculty member of the Foster School of Business, University of Washington and Bainbridge Graduate Institute, where she teaches classes on Capitalism in Context, Harnessing Business and Markets to Address Poverty and Social Justice & Business.
    Rashmir spent five years at the Bill & Melinda Gates Foundation, where she led an initiative on private sector engagement and market-based solutions across the Global Health & Global Development programs. She has worked with a broad array of development organizations including iScale – Innovations for Scaling Impact, TechnoServe, the World Bank, and International Planned Parenthood Federation. Her work has focused mainly on Africa and India, and also includes projects in Asia, Europe, Latin America and the US.
    Prior to pursuing her interest in international development, Rashmir worked in investment banking and finance for six years in London. She holds an MBA from Yale University’s School of Management, a Post Graduate Diploma in Development Studies from the University of London, and a BSc in mathematics and computer science from the University of Durham. She is also a qualified Chartered Accountant (ICAEW).


  • Dr. Duncan Duke,
    Lecturer, Cornell University, USA

    Duncan Duke is a researcher and instructor at University of Cornell’s Johnson School, where he works with the Center for Sustainable Global Enterprise and the Institute for Innovation and Entrepreneurship. His research focuses on the entrepreneurial and innovation processes of firms launching businesses to the serve the BOP. He has conducted extensive fieldwork in very close cooperation with firms launching BOP-oriented businesses in Africa and Latin America. He consults with firms entering this space and serves as advisor and researcher for multilateral organizations that serve the BOP, such as the World Bank and the Inter-American Development Bank. He co-authored and co-led the BOP-Protocol. Duncan teaches courses on social entrepreneurship, competitive strategy, management, sustainability, and negotiation.


  • Kirti Mishra
    Mart Rural, India.

    Kirti Mishra is Partner in MART-Rural. With a Masters Degree in Statistics, Kirti has been with MART for 16 years, leading various research and consulting assignments. He has wide experience working with international agencies, entrepreneurs, and corporations. His work focuses on inclusive marketing and he brings expertise in establishing large scale pro-poor innovative business solutions. He was the team leader for the pilot phase of Hindustan Unilever’s Project Shakti and set up the Collective Marketing model for agriculture and forest produce.


  • Dr. Aarti Sharma,
    Professor, Northern Alberta Institute of Technology, Canada.

    Aarti Sharma holds the JR Shaw Chair in Sustainable Economic Development at the Northern Alberta Institute of Technology. She is leading the institute’s applied research portfolio on sustainable businesses. Aarti’s professional expertise and research interests are on national and organizational involvements in sustainable development, and sustainability strategies of multinational corporations. Her current research projects are focused on India and Canada. She is studying the impact of sustainable enterprise strategies of Indian and foreign multinational corporations on sustainable development of India. Aarti is also examining how Canadian businesses and policies are contributing toward sustainable development of Canada.
    Aarti has earned her PhD in Management from the AUT University, New Zealand, and a Post Graduate Certificate in Business Research from the University of Waikato, New Zealand. She also holds an MBA degree from the Indira Gandhi National Open University and an MS in Chemistry from the University of Delhi, India. Prior to joining academia, Aarti served the U.S. Departments of State, and Health and Human Services, and managed Indo-US government dialogue and collaboration on sustainable development issues. She has also served the Academy of Management’s Organization and Natural Environment division in various executive capacities.


  • Dr. Madhu Viswanathan,
    Professor, University of Illinois, USA.

    Madhu Viswanathan is Professor of Business Administration at the University of Illinois, Urbana-Champaign, where he has been on the faculty since 1990. He earned a B. Tech in Mechanical Engineering (Indian Institute of Technology, Madras, India, 1985), and a PhD in Marketing (University of Minnesota, 1990). His research programs are in two areas; measurement and research methodology, and literacy, poverty, and subsistence marketplace behaviors. He has authored books in both areas: Measurement Error and Research Design (Sage, 2005), and Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Springer, 2008, in alliance with UNESCO). He directs the Subsistence Marketplaces Initiative (www.business.illinois.edu/subsistence) and has created unique synergies between research, teaching, and social initiatives. He teaches courses on research methods and on subsistence and sustainability. He founded and directs the Marketplace Literacy Project (www.marketplaceliteracy.org), a non-profit organization, pioneering the design and delivery of marketplace literacy education to subsistence communities. He has received research, teaching, social entrepreneurship, humanitarian, and leadership awards and his course on subsistence marketplaces was ranked one of the top entrepreneurship courses by Inc. magazine.


  • Dr. Patrick Whitney,
    Dean, Illinois Institute of Design, USA.

    Patrick Whitney is the Dean of the Institute of Design, Illinois Institute of Technology, and is the Steelcase/Robert C. Pew Professor of Design.

    Professor Whitney has published and lectured throughout the world about ways of making technological innovations more humane, the link between design and business strategy, and methods of designing interactive communications and products.

    Whitney’s consulting focuses on helping a company adopt methods that develop insights about customer experience and align them with the company’s strategy. He conducts executive workshops for numerous corporations and organizations. These have included Aetna, BP, Lenovo, McDonald’s, Procter & Gamble, Steelcase, Texas Instruments, Zebra Technologies, and departments of the governments of Denmark, Hong Kong, India, Japan, and the UK.

    Business Week has featured professor Whitney as a ‘design visionary’ for bringing together design and business, Forbes named him as one of six members of the ‘E-Gang’ for his work in human centered design, and Fast Company has identified him as a ‘master of design’ for his leadership in the design field of linking the creation of value for users and economic value for companies.

    In addition to speaking at major design conferences throughout the world, he speaks at conferences on public policy and other fields outside of design. These include China Daily’s CEO Summits, executive briefings to the Confederation of Indian Industries, the Delhi Sustainable Development Summit, the 50th anniversary of the Aspen Institute, and the TED conference.

    He is the principal investigator of several research projects at the Institute of Design, including Global Companies in Local Markets, Design for the Base of the Pyramid, and Schools in the Digital Age. His work has received support from the John D. and Catherine T. MacArthur Foundation, the Joyce Foundation, the National Endowment for the Arts, Steelcase Foundation and numerous corporations.

    Whitney has been on the jury of many award programs, including the U.S. Presidential Design Awards. He was a member of the White House Council on Design. In 1978 he was program chairman for the first major meeting addressing design evaluation from the user’s perspective at the U.S. Conference of the International Council on Graphic Design Associations (ICOGRADA). Professor Whitney was president of the American Center for Design (ACD) and served as editor of Design Journal, its annual publication. He is on several advisory boards in the U.S. and abroad and is a trustee of the Global Heritage Fund.