Executive Program I

Successful Business and Sales Strategies for Green Products and Solutions

Who needs to attend:

Sales and marketing professionals, business strategy professionals, CXOs and entrepreneurs from organizations selling green products and services across sectors, including renewable energy, building materials, electrical/electronic/IT/communications appliances, agri and biotech, healthcare, water resource management, consumer products and many others.

When and Where:

23rd and 24th May, 2013, 10AM to 5PM with Lunch and Tea/Coffee  provided, at The Emergent Institute, Udayapura (@DSI 2),  Kanakpura Road, Bengaluru – 560082.

Workshop benefits and takeways:

  • Participants can develop a deeper and stronger understanding of sales and marketing strategies which actually work (or do not work) in particular situations
  • Although the workshop focuses mainly on green solutions, the sales and marketing concepts and learnings would be useful to business professionals at any level and in any industry
  • Participants can develop a strong understanding on the global trends in sustainable solutions across industries and markets
  • Most important of all, Participants can develop, through the full workshop, a practical set of strategies and operational guidelines which can be applied to their existing businesses immediately, to achieve better results

 Workshop contents:

  • Concepts of sales and marketing with practical application to Indian market
  • Concepts of sustainability and green solutions
  • Challenges in sales and marketing of green solutions, and Strategies
  • Case studies of successful strategies
  • Group activities to develop successful strategies, tactics and operational methods
  • Application learning’s to Participants’ real time situations, considering actual markets, products, competitors, constraints and opportunities.

Schedule:

08:30    Pickup by bus from central location in South Bangalore
10:00    Workshop starts
11:30    Tea break
11:45     Workshop resumes
13:15     Lunch
14:00     Workshop resumes
15:30    Tea break
17:00    Workshop ends
18:30    Drop back at central location in South Bangalore